What’s new!

The product team over here at Placester is excited to begin updating you with our newest product updates. Our team is relentlessly focused on improving our platform while continuing to lead the way and innovate on what building a real estate website can truly mean for a brand.

At the end of September, we’ll all be three-quarters of the way through the most unpredictable year that we’ve ever collectively experienced. Our plans were definitely disrupted, but we tried to shift focus to better support the agents who use Placester to power their websites—and keep the real estate industry humming along.

You don’t need to be a designer to be creative. Get started with any of our modern, professional website designs then customize it to fit your needs. Whether adding area pages or agent profiles, creating a beautiful website has never been easier.

Content builds trust and help establish you as experts in the industry. With Placester's new content editor, you can create real estate content with ease and display it beautifully on your website.

‍

Dear Placester customers,

Over the past 20 years, our industry has thrived after multiple challenges, including 9/11 and the financial crisis of the late 2000s — and now we all face a new challenge. Who could have imagined when we were ringing in the New Year that a pandemic would be threatening the health of our businesses and our loved ones before the quarter closed?

Successful REALTORS® know that an amazing website is the key to building a great brand. That’s why during this year’s REALTORS® Conference & Expo, we’re putting the best real estate websites head to head in Placester’s first annual Battle of the Brands Competition.

Your real estate website is many consumers’ first major touchpoint with your brand. But even the best website won’t get you very far if you’re not responding effectively—and when you’re busy running a brokerage, building both a great online presence and a solid system for fielding leads can be challenging.

That’s why we’re excited to introduce our new and improved broker tools for managing agents and leads across your organization.

Multi-MLS allows real estate agents to use multiple IDX integrations to display and search listings from two or more MLSs on a single Placester website.

Managing your leads effectively is all about filtering out excess noise to quickly access the people and details you need. With Lead Views, you can customize your Placester leads index to drill down to the information that matters.

These days, it feels like every website, article, video, or blog post is after our contact information. Most internet users’ inboxes are full of junk emails they don’t even remember subscribing to—and real estate is no different. So when you ask your website visitors for their email or phone number, it’s crucial that you answer the question: “What’s in it for me?”

Last year, we teamed up with RealSatisfied to empower agents and brokers with data about how they’re meeting consumers’ needs and expectations. Since then, thousands of Placester customers have begun using RealSatisfied to collect and share feedback from their clients.

At Placester, we believe building and maintaining a real estate website should be incredibly simple. That’s why we’re bringing you the new Placester Dashboard, a redesigned home base for your Placester account.