Colin Ryan

Biography

Skilled content creator with years of experience in SaaS marketing and digital storytelling. The scope of his work includes: preparing video scripts, editing web copy, researching a white paper, or strategizing a product launch. He cooperated with Placester for seven years, from 2011 to 2019.

Colin Ryan

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Articles by

Colin Ryan

The Comprehensive Guide to Capturing and Converting Leads

How to Start a Real Estate Brokerage

Need a hand getting started in real estate? Our guide on how to start a real estate brokerage will help you identify the steps necessary to get started.

Real Estate License Reciprocity & Portability

Email Marketing Tips: 6 Ways to Avoid Your Customers’ Spam Folders

Don't let your marketing emails go to waste. Here are a few easy precautions you can take to avoid the major email providers' spam filters.

5 Property Inspection Apps for Your Tablet or Smartphone

The top 5 iOS and Android apps out there for real estate agents looking to move their property inspections from the clipboard to the cloud.

3 Steps to Creating Real Estate Marketing Personas

Marketing personas provide a clearer sense of who your real estate customers are, what they want, and how to reach them. Here's how you can create your own.

4 Client Collaboration Apps for Real Estate

It’s Not The Tools, It’s What You Test [Video]

Placester's Fred Townes talks about how much data you need to make a decision about your website design, and how to get the most results out of A/B testing.

The Human Web [Video]

The Benefits of Responsive Design for Real Estate

Mobile is the future of real estate marketing, and when it comes to redesigning your website for a mobile audience, responsive design is your best bet.

How Responsive Design Works

When it comes to building real estate websites for a growing audience of mobile users, responsive design is the future. Here's how it works.

[eBook] The Beginner’s Guide to Being a Real Estate Agent

In this update to our most popular guide ever, we show you how to set realistic goals for success and hit the ground running as a new real estate agent.

Best Real Estate Websites for Agents and Brokers in 2023

As the real estate industry continues to evolve, it's more important than ever to have a website that puts you ahead of the competition. Here are the best real estate websites for agents and brokers in 2023.

Real Estate Blog Posts Made Easy: Open Houses

In this tutorial on real estate blog posts made easy, we show you how to create a renewable post that informs readers of upcoming open houses and shows off your listings.

Widen Your Content Marketing Reach Without Leaving Your Blog

Five Outstanding KW Websites

Crafting a superb online presence is no small feat, but as these KW agents have demonstrated, it's easy with IDX websites powered by Placester.

How to Find Your Real Estate Niche

Focusing on a niche real estate market can help you reduce competition and build trust with motivated consumers who are interested in what you have to offer. Here are some tips for discovering and marketing your real estate niche.

Why Are Real Estate Websites So Expensive?

Real estate website costs are a major concern for agents and brokers looking to establish a presence online. Here's where your money is going.

How to become a Real Estate Broker in California

Looking to become a Real Estate Broker in CA? Learn about average salaries, basic requirements, licensing steps, reciprocity and portability [+more].

How to Become a Real Estate Broker in Florida (6-Step Guide)

Looking to become a Real Estate Broker in Florida? Learn about average salaries, basic requirements, licensing steps, reciprocity and portability [+more].

5 Ways to Use Google Maps for Real Estate

Google Maps is an invaluable tool for real estate professionals. Here's how you can use Google Maps to market your business and serve your customers.

How to Become a Real Estate Broker in Georgia

Looking to become a Real Estate Broker in Georgia? Learn about average salaries, basic requirements, licensing steps, reciprocity and portability [+more]."

How to become a Real Estate Broker in New York

Looking to become a Real Estate Broker in New York? Learn about average salaries, basic requirements, licensing steps, reciprocity and portability [+more].

How to Become a Real Estate Broker in Michigan

Looking to become a Real Estate Broker in Michigan? Learn about average salaries, basic requirements, licensing steps, reciprocity and portability [+more].

Top 5 Photo Editing Tools for Real Estate

Do you want great graphics that inspire new leads? We've got 5 great photo editing tools to improve graphics on your real estate website.

How to Become a Real Estate Broker in Connecticut

How to Become a Real Estate Broker in Texas (5-Step Guide)

Looking to become a Real Estate Broker in Texas? Learn about average salaries, basic requirements, licensing steps, reciprocity and portability [+more].

5 Questions Every Agent Should Ask a New Real Estate Client

Before you take on a new client, it's important to know what you can expect from them. Here are five questions every real estate agent should ask first.

How to Become a Real Estate Broker in Pennsylvania

Looking to become a Real Estate Broker in Pennsylvania? Learn about average salaries, basic requirements, licensing steps, reciprocity and portability +more

How to Integrate MLS Data onto Your Real Estate Website

Learn how to integrate MLS data with your real estate website in these 6 easy steps. Soon you'll be able to advertise current listings on your website.

Real Estate Brand Positioning Exercise

Standing out from in real estate is about sending a powerful message about what you bring to the table. Get your messaging right by taking Placester's brand positioning exercise.

5 First Steps Every New Real Estate Agent Should Take

Five things every beginner real estate agent should do before calling their first lead.

Tools and Tips for a Paperless Real Estate Office

Take your real estate office paperless with these great tools for transaction management, document scanning, file storage, and collaboration.

The Agent’s Guide to Real Estate Reviews

Customer reviews are a great way to generate leads and traffic for your business. Here are some tips for getting the most out of online real estate reviews.

Do You Need a Marketing Assistant for Your Real Estate Business?

Determine if a hiring a marketing assistant for your real estate business is necessary to grow your marketing plan.

Starting Your Client List in 5 Steps

Developing a list of contacts and clients as a new real estate agent is no easy task. Here are five simple steps for getting the ball rolling.

How to Become a Real Estate Broker in Illinois

Looking to become a Real Estate Broker in Illinois? Learn about average salaries, basic requirements, licensing steps, reciprocity and portability [+more].

Choosing a Real Estate Office, Part 2: Franchise vs. Independent

As a new real estate agent, you can choose to work for a broker at a corporate franchise, or an independent company. Here are the pros and cons of each.

How to Deal With Difficult Real Estate Clients

Once in a while, every real estate agent has to deal with a difficult client. Here are a few tips to help make the process easier.

How to Become a Real Estate Broker in Delaware

Looking to become a Real Estate Broker in Delaware? Learn about average salaries, basic requirements, licensing steps, reciprocity and portability [+more].

Choosing the Best Real Estate CRM

Here are a few ideas to keep in mind when searching for the best real estate CRM application to manage your clients and deals.

The Power of Real Estate Vlogging with Katie Clancy

Real Estate Brand Positioning with Kim Spears

5 Keys to Choosing the Right Real Estate Office

As a new real estate agent, you need to select your broker carefully. Here are five tips for choosing an office that will give you the support you need.

Introduction to Website Redesign

An introduction to website redesign for real estate agents. Redesign your real estate marketing with a Placester website today.

Real Estate Is Not a Hobby: It’s a Business

We start Placester's guide for new agents with a reminder that the real estate profession should not be taken on lightly.

The Importance of Mentoring for New Agents

In part nine of Placester's guide for new agents, we point out that being an independent contractor doesn't have to mean working alone.

For Real Estate Agents, Why Personality Matters

In part four of Placester's guide for new agents, we explore the importance of letting your personality shine through in your real estate business.

The Best Agents Have Endless Hustle

In part five of Placester's guide for new agents, we discuss the importance of hustle to distinguish yourself from the competition.

How to Create the Perfect Pinterest Page for Real Estate

Pinterest can be a valuable tool in your real estate marketing strategy. Learn how you can use Pinterest to leverage your property photos and videos online.

Why Relationships Are Everything in Real Estate

In part three of Placester's guide for new agents, we discuss the importance of forging and maintaining personal relationships in real estate.

How to Set Up Google’s rel=author Tag for Better Real Estate Marketing

Improve your credibility and grab real estate searchers' attention in SERPs with Google's authorship (rel=author) tag.

4 Amazing Things You Probably Didn’t Know About WordPress

Just because WordPress is powerful doesn't mean it's not easy to use. Here are four amazing ways WordPress makes building your website incredibly simple.

The Real Estate Agent’s Guide to Photographing Properties

With the right equipment and some basic knowledge, even an amateur can capture stunning visuals. Here are some tips for photographing properties.

What a Website Does: Push vs. Pull

Learn the difference between "push" and 'pull" marketing tactics. "Push" marketing is about interrupting people whereas "pull" marketing targets the people looking for you.

Continuing Your Education as a Beginner Real Estate Agent

Just because you've started working doesn't mean you should stop learning. Here are some ways to continue your real estate education as a new agent.

App Inception: Extensions and Apps for Google Drive

See why these apps and extensions make Google Drive an even more valuable cloud platform for real estate professionals.

Going Pro with Gmail: 6 Add-Ons and Hidden Features

Google's Gmail recently became the world's largest email provider. Take full advantage of your Gmail inbox using these six terrific tools and features.

6 Reputation Mistakes You Don’t Know You’re Making

When it comes to your online reputation, what you don't know may kill you. Here are six digital and real world mistakes real estate agents should avoid.

4 Tips for Designing Your Site for Mobile

Here are a few design tips to consider when building a real estate website that appeals to mobile users.

Sharing is Selling: The Benefits of Blogging

Blogging presents an opportunity to give your site visitors that inside perspective, and at the same time, create trust and respect.

Why You Should Choose Your Broker Wisely

In part ten of Placester's guide for new agents, we look at the benefits of choosing the right broker, and the pitfalls of choosing the wrong one.

Why the Cloud Will Make Your Real Estate Clients Happy

Sure, shifting to a cloud service like Dropbox or Google Drive has benefits for your business. But what about your clients? Here's what they stand to gain.

[Interview] Keyword Research Insight from Online Marketing Expert, Dale Bertrand – Part 1

Keyword research insights to help improve your real estate marketing. Learn how to conduct keyword research for real estate and where to focus.

Browser Wars: iPad Edition

Just because you have a tablet doesn't mean you're stuck with the browser that comes with it. Here are the best browser apps out there for the iPad.

Using Google Analytics to Understand Your Mobile Marketing Impact

Learn how you can use Google Analytics to see how your real estate website is performing (or not performing) on the mobile web.

5 Features to Look for in a Real Estate Website Theme

How will you find the real estate website theme that's right for your business? Here are five major features to look for when choosing a theme.

Twitter for Real Estate: 6 Essentials for Driving Engagement

Twitter is the ideal platform for showcasing your expertise and engaging consumers. Here are six essential techniques for using Twitter for real estate.

Real Estate Blog Posts Made Easy: Price Changes

In this real estate blogging tutorial, we show you how to create easy real estate blog posts by notifying readers of price changes in your listing inventory.

Social Media: Joining the Conversation

Do I Need a Mobile Website? 5 Questions Real Estate Marketers Should Ask Themselves

More people are accessing real estate websites from their mobile devices, but does that mean you need to redesign yours? Ask these questions to find out.

[Interview] Keyword Research Insight from Online Marketing Expert, Dale Bertrand – Part 2

Many traditional marketers (and some search engine marketers) don't fully appreciate the value of keyword research. It's easy to target the keywords that you believe best describe your service and skip the difficult persona development required to dig deeper.