Read the best materials dedicated to the Real Estate industry.
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Marketing professionalist in the Boston area since 2010. Matthew helped produce, edit, and publish various content for the Placester Marketing Academy in 2017-2019. His articles are customer-oriented and optimized for SEO. Pure craft!
Real estate newsletters help engage leads directly in their email inbox. Here are 42 ideas for quality content you can offer in your email newsletters.
Our ultimate guide to tech terms includes essential online marketing strategies that will help you enhance your real estate marketing.
Agents and brokers: Learn how to enhance your real estate website by consistently blogging, showcasing reviews, and optimizing other site elements.
Grow your real estate marketing with these 5 types of email marketing for real estate leads.
Here are 16 ideal drip marketing emails to use in your real estate email marketing drip campaigns and to nurture your home buyer and seller leads.
Learn how to create click-worthy real estate email marketing newsletters that inform your real estate leads and nurture them through your sales funnel.
A clear explanation of IDX for beginner agents, including its history, rules and regulations, and how it influences your real estate business.
Discover 107 creative real estate marketing ideas and tips to drive more traffic and leads into your agency or brokerage.
Get your real estate marketing fix in this edition of our Placester Academy series, which features the latest marketing stats and real estate industry news.
Learn a simple 6-step process to find high-value real estate keywords for your website (plus get a list of 105 ideas)
Want to become a top producer? You have to use the right real estate technology that all successful agents use.
Take your digital presence to new heights with the real estate technology featured in this half of our two-part Real Estate Marketing Academy series.
Enhance your real estate marketing with these 75 interesting ways to promote your brand online.
Our 2018 real estate conference calendar can help agents and brokers nationwide plan which industry events to attend throughout the year.
The best way to get and retain clients is through great customer service. Here are 20 memorable real estate marketing tips to show clients love and get their attention.
See 20 of the best real estate podcasts from top industry minds offering market happenings and business and marketing advice to agents and brokers.
See the 12 best online and print real estate newsletter templates and resources that will make your newsletters stand out.
Use one of these top 12 real estate survey tools to secure testimonials, reviews, and feedback from past clients to improve business and marketing tactics.
These 11 iPhone tricks can drastically simplify your day-to-day life and even improve your real estate marketing, particularly your real estate photography!
See the career highlights and brand-building real estate marketing ideas of 10 of the top successful real estate agents in the industry.
Agents: Use the advice in our in-depth Twitter guide to enhance your real estate marketing strategy and build a stronger social media presence today.
Agents and brokers: Learn advanced real estate marketing ideas that can turn you into a superstar real estate pro and improve your business drastically.
Modernize your online strategy and develop a real-time real estate marketing plan with our Placester guide for agents and brokers.
Download our free ebook for agents and brokers to get real estate marketing insights from 20 of the industry's most respected and successful pros.
Learn how to create the perfect real estate marketing strategy for your business with this free ebook and worksheets to guide you through the process.
See the real estate conference calendar for 2015, featuring major and influential conferences in the industry.
Get marketing tips from 30 speakers featured in Placester's Nurture Con online real estate conference to learn how you can improve your digital presence.
Catch up on our Marketing Genius Podcast in this recap outlining our conversations with Katie Lance, Jeff Turner, and other real estate marketing minds.
Learn the strategies for creating real estate reports to market real estate data and the formats that make the greatest impact to enhance your brand.
Looking for the right real estate technology? Placester's Seth Price offers advice to help agents select the best tech tools for their businesses.
The most successful real estate agents are prepared. See the 18 must-have times agents need to carry with them while on the road.
See 20 time-saving real estate blog series ideas that will inspire the content you can write for your real estate website.
Find out how you can bolster your real estate lead generation with the Facebook Pixel, one of the premier online advertising tools for agents and brokers.
Enhance real estate marketing reach by optimizing your Google My Business page.
Enhance your real estate social media strategy by using Instagram for business ... but just be sure to follow these essential dos and don'ts. [With examples]
Interested in Facebook marketing? Here's a step-by-step guide on how to set up your Real Estate Facebook Profile and how to optimize your Facebook page.
Need more real estate blog ideas to attract more traffic to your posts? Learn how to make catchy headlines from these very catchy non-real estate headlines.
Use these content and scheduling tips to enhance your social posts and maximize your social media presence for your real estate marketing.
Learn how to write and publish your real estate blog post in 20 minutes, with best practices for planning, constructing, and editing your posts.
Use our real estate social media marketing time management guide to organize your social media marketing strategies and grow your brand.
Discover your real estate social media marketing strategy's return on investment as we dive into data from an insightful marketing industry study.
Discover basic and advanced Google AdWords terms that can help you create click-worthy real estate advertising campaigns using the popular ad platform.
Learn the 3 essential marketing strategies — owned, paid, and earned — that will help you develop a robust real estate marketing plan for your business.
Weighed down by the time it takes to create strong real estate marketing? Use these 10 content marketing shortcuts so you can post new content easily.
Want to increase blogging for your real estate marketing strategy? Learn how to reuse and repurpose blog content in new ways and formats to feature on your real estate website.
Read these 16 essential real estate books from the likes of Gary Keller, Katie Lance, Seth Price, and your business is sure to grow ASAP. These well-known industry influencers will teach you how to improve your sales and marketing strategies and grow your bottom line for many years to come.
Make your real estate listing presentation a success with these top 20 tools that will enhance your listing presentation's functionality and imagery and help you go above and beyond with new features.
You may have aced your exams to become an agent ... but do you know the most important real estate definitions? We have gathered 100 such terms we think every real estate agent, broker, and industry member should have down pat.
Are you a new real estate agent hoping for business success? Learn the salary survival tips to thrive financially and become a successful real estate agent.
Real estate flyers can promote your brand offline — but they can also become online content. Learn how to turn your flyers into enticing website graphics.
Learn the 10 real estate marketing strategies you should constantly revisit and improve upon to increase lead generation and grow your brand.
Learn to build a real estate website that earns your more traffic and real estate leads — and helps you grow your business — in our special Realtor guide.
Find the top essential real estate blogs agents and brokers can't miss!
Determine where you stand against your competition with these 16 real estate marketing tools and technologies.
The 5 sales metrics every real estate agent should measure to enhance their contact rate, close rate, cost per lead, time to close, and lead by source.
Examples of the best real estate website design from 24 of the top real estate agents, brokers, and firms nationwide.
LinkedIn is a powerful social media outlet you can use to connect with leads. Use these 9 tips to increase real estate lead generation using LinkedIn.
Watch our webinar with Intero Real Estate Services' Katie Maxwell to learn how brokers can recruit, hire, and retain successful real estate agents today.
Enhance your online real estate branding — and lead gen — by checking out the marketing insights Placester VP Seth Price shared during one of our webinars.
An Inman News Special Report on real estate agent retirement, REALTORS data on green home buying, and more news in our Monthly Real Estate Marketing Review.
Real estate cold calling may not come natural to you — but our sales scripts for agents can help you convert more clients over the phone.
Use these 10 best video apps to shoot, record, and edit quality videos for your real estate website.
Use these 40 royalty-free stock photo resources to find amazing real estate photos, graphics, and other visuals for your real estate website.
Follow these real estate Twitter accounts to stay up-to-date on the latest industry trends and get insights from many of the best real estate minds.
See the 15 social media mistakes real estate agents should avoid, and great social media marketing tips that will enhance your online brand.
See 24 creative sponsorship opportunities to enhance your real estate brand and marketing in your local market.
Thinking about hosting a real estate open house on a holiday weekend? Find out the best strategies to get the right amount of foot traffic and leads.
Real estate closing gifts can turn your happy clients into repeat customers. Discover 50 gift ideas for your buyer and seller clients in our guide.
How to write the best copy for your real estate listings to attract the right leads.
Check out real estate quotes from 10 of the most famous industry professionals — including those featured on "Million Dollar Listing." You'll discover lots of great, actionable advice that can help you launch or improve your career.
Real estate businesses come in all shapes and sizes. Learn how Local Property Shop President Chad Gaughan created a modern real estate brokerage model.
Want your marketing to attract the best buyers for your real estate listings with video? Check out these 8 amazing real estate listing videos from agents and brokers for inspiration!
Agents: Get detailed real estate marketing tips and tricks for your open houses in this enlightening Placester Academy guide.
Use this guide to help you set up your real estate advertising budget.
Learn how to identify great expired real estate listings and create effective listing presentations to win over sellers.
In the luxury property market? Become a more successful real estate broker by attending these top 5 real estate conferences and events for luxury brokers.
Offering a successful real estate listing presentation is an art. Learn the mistakes to avoid and the best practices for developing one that hooks leads.
Enhance your real estate marketing and generate leads by sourcing Yelp reviews from customers.
Learn how to hire a professional real estate videographer, from researching and interviewing to developing terms and contracts.
You've earned Realtor reviews — now it's time to leverage those real estate testimonials. Learn how in this Placester guide featuring an agent worksheet.
Need guidance on becoming a successful real estate agent or growing your real estate business? Learn how to find and use a real estate coach to benefit your business.
A round-up of real estate industry reports covering the debate surrounding Zillow's Coming Soon feature.
Real estate brokers: Download our free ebook to discover tips and tricks that can help you recruit, hire, and retain the best real estate agents.
Three real estate coaches offer advice on the benefits of real estate coaching for your business growth and what to look for to hire a great one.
Want to learn all about 3D home tours and how virtual reality can bolster your real estate marketing? Read our special guide that details how to create your VR real estate marketing strategy in no time and incorporate 3D property tours across your agency's website.
A great impression starts on your real estate website homepage. Use this 5 expert tips for getting the best real estate photography for your website.
Guide to determine the best photos for your real estate website pages, from professional to personal to stock photography.
Learn how to generate real estate leads from your Facebook Business Page and continually optimize your Facebook presence for your audience. Experts from Placester and Relola offer their real estate lead generation advice to help you maximize your efforts on the social network.
10 must-have mobile apps for real estate agents that will save time and help your business.
Facebook ads for real estate and benefits of working with Placester: That's what My Philly Nest agent Sean Kaplan discusses in this Academy Q&A.
The best ways agents can move leads through the sales funnel to increase their close rate and drives sales.
Innovative smart home technology real estate agents should know about to help market their listings to luxury buyers and leads who care about efficiency.
Learn how to generate more real estate Facebook leads today with our latest detailed marketing guide for real estate agents and brokers.
One way to grab your audience's attention is to speak to them regularly through conducting podcasts. Use this guide to plan and launch your real estate podcast.
Check out these detailed 2018 housing market predictions from experienced economists, real estate experts, and other industry professionals.
Learn great tips on how to be a successful real estate agent, how to earn repeat business, and offer exceptional service.
Take our 2018 Real Estate Marketing Strategy Survey and sign up to get our report featuring the results and learn about other agents' marketing plans.
Free Placester websites for REALTORS, HubSpot's latest inbound data, and more can be found in this edition of our Monthly Real Estate Marketing Review.
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