In a few words, a real estate agent bio is a short note about their experience in real estate and a short description of why they are the one the client should choose. Usually it is put on the homepage and social media profiles.
Your real estate agent bio does a lot more than introduce you to potential clients. It helps buyers and sellers determine if they’ll use your services for their real estate needs.
Today, 62% of real estate agents spend at least an hour a day on marketing or advertising to promote their company. Advertising is great for attracting business, but the place to make a personal connection is in the biography.
While your website may focus on available properties and past successes and satisfied clients, your bio is where your education, experience, skills and story can truly shine. It’s also where you can establish your personal brand while making a human connection with website visitors.
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How to write a real estate agent bio [examples]
Writing a compelling bio for your website and social media profiles might turn out to be crucial for getting the client to contact you. While some real estate agents want to focus on their expertise in the market, others prefer to speak to clients’ emotions and tell more about their personal story - why they are in the business and what motivates them in their real estate career. The information you put on your bio will be determined by who is your target audience, what types of property you sell and what area you operate in.
There are some foundational elements that go into writing a real estate agent bio. Realtors should include information about qualifications, personal background, specific way they work with clients, local expertise and community involvement. Statistics, certifications and client testimonials should also be added to build social proof and establish credibility with potential new clients.
Before you proceed to writing your bio, think about what it is you really want your readers to know about you? What makes you stand out from the crowd? Your narrative plays the main role here, so we have put together a list of ideas, useful realtor bio tips and real estate agent description examples that will help you tell the story about your career, present your unique value proposition and convincigly describe the way you help people buy or sell homes effectively.
Tell a story
Humans are naturally drawn to stories. When we meet a new person we tend to ask them questions; not just to learn their background, but to understand how it made them who they are today.
Potential customers want to get a feel for who you are as a person, because that is an indicator of what their experience will be like working with you.
Not everything you share in your real estate agent bio has to be directly related to your real estate industry knowledge. You can dive into your personal story, and explain how those experiences gave you skills that help make you the excellent agent you are today.
Here are a couple examples:
Maybe a summer job as a teenager helped you discover a passion for sales.
Maybe you fell in love with your town when you moved there, and that passion inspired you to help others make that area home and pursue a career in the real estate industry.
Maybe you've come from a completely different professional background but the skills you developed in your previous career have helped you become a successful agent
Your bio doesn’t need to be restricted to the past, either. Facts about your family or personal life, volunteer projects, causes you’re passionate about, or what you like to do in your free time help present you as a complete person and make people feel like they already know you.
Example: Josh Armstrong, Armstrong Realty
As you can see in the example above, Texas-based Josh Armstrong lets his personal background and mission shine in his real estate agent bio, however, he makes his professional accomplishments known at the same time. To make the text easier to read, it has been split into three paragraphs - thanks to it, the structure of the text is well organized and logical.
Show how your previous career shaped you as a realtor
If you come from a different professional background - for example, education, you can use it to your advantage when writing a bio. If you studied languages or communications, it means that you have strong communication skills and know other languages and that is definitely your strength. If you studied finances, you can present yourself as a trustworthy person when it comes to investing and putting together a contract.
Example: Melyssa Wiseman, Wiseman Properties
Melyssa Wiseman described her teaching experience as a crucial component to her career as a realtor. It has equipped her in important skills such as work ethics and positive attitude. If you are still taking up additional courses or working on a licence - that’s a great thing to mention in your bio, too!
If you’re a hyperlocal agent - show that you know the ins and outs of the city’s neighborhoods
Example: Vania Delgado, Wiseman Properties
Show what you can do for your clients - Vania Delgado dedicated the whole first paragraph to her unique value proposition as a real estate agent, which is a promise to help her clients find their dream house and display commitment and integrity during the cooperation.
In her bio, Vania Delgado embeds herself within the local community (she enjoys discovering new places in her neighborhood and has seen it developing since her childhood), which sends a great message to the readers. She is also bilingual and has worked as a translator in the legal field.
Be approachable
It doesn’t matter how impressive your accomplishments are – potential customers will avoid you if you don’t seem like an appealing person to work with. That’s why showing your human side is one of the most important things you can do in your real estate agent bio.
In addition to sharing your background, try sharing fun facts or displaying a family photo, don’t be afraid to let loose by listing your hobbies, mention your pets or passion projects. You can even try telling a joke!
Example: Lysmel Lorenzo
Have your contact information easy to find
Even if you have the most convincing bio on your website, all the effort will go for nothing if your prospect client doesn’t know immediately how to contact you.
You can have your contact information placed at the top or at the bottom of your real estate agent bio section, below your name or somewhere near the picture. Don’t make visitors look for your phone number - place it somewhere you know they will look.
If you run your social media profiles, don’t miss the opportunity to be reached out on Facebook and Instagram - more and more people prefer sending a direct message there than to make a call or send an email. All it takes is to include social media links to your profiles.
Example:
Have a professional photo…
This can seem obvious at first, but choosing the right image of yourself to share is an art form in itself. You can save yourself the headaches of worrying about lighting, clothing and makeup, and hire a professional photographer.
Your face is your calling card and will become associate with your brand. People will also build a visual connection to you during their online search. Make sure the photo is one you like, one that looks like you in person, and one that sends a positive impression.
Example: Markese Daise
… or take a selfie!
A few years ago having a selfie on your professional website or a resume would be seen as unacceptable, but those times have passed. Nowadays, there is nothing wrong about using a selfie in professional communication - a real estate bio included. However, there are a few rules that have to be followed - you still should dress appropriately, choose a proper background and make sure that your head isn’t cropped.
Example: Michael Johnigean
Sample bio for real estate agent
Whether you’re a new or experienced realtor, the tips above will help you write a compelling bio that resonates with home buyers. If you’re still feeling a little stuck, we have included some short new real estate agent bio samples and a template for an experienced realtor below to help get you started.
New Real Estate Agent Bio Template
[YOUR NAME] is a native of the [YOUR LOCATION] region. After graduating from [YOUR SCHOOL], [YOUR NAME] attended [YOUR UNIVERSITY/TRADE SCHOOL], where she/he completed a Bachelor’s of [YOUR COLLEGE MAJOR]. Shortly after graduating from [YOUR UNIVERSITY/ TRADE SCHOOL] she/he/I had [YOUR EXPERIENCE] which inspired his/her/my passion for real estate. This passion coupled with [YOUR SKILLS] has allowed [YOUR NAME] to serve [YOUR LOCATION] residents in the home buying/selling process.
When not helping [YOUR LOCATION] home buyers/sellers, [YOUR NAME] enjoys [INSERT HOBBIES/INTERESTS etc..]
Experienced Real Estate Agent Bio Template
[HE/SHE/THEY] has been helping [YOUR LOCATION] residents achieve [X GOALS] over the last [X YEARS], and was recognized as the top performing agent at [YOUR AGENCY] in [YEAR].
[YOUR NAME] grew up in [YOUR LOCATION], and has extensive market knowledge and expertise in [YOUR SPECIALTIES].
Whether you’re a first-time home buyer, trying to score that perfect distressed property, looking for a luxury property, or sell one one of your own, [YOUR NAME] can help with it all.
In [his/her/their] free time, [YOUR NAME] enjoys [INSERT HOBBIES/INTERESTS etc..]
Feel free to edit/add as much as you like. These templates are meant to act as a mere starting point as you begin to write your own real estate bio.
How do you write a real estate team bio?
For a real estate team, a bio serves a bit different purpose than for an individual real estate agent. It has to be aligned with the general brand communication and show all the team members as a part of a greater whole. Even though ultimately a client will choose only one agent from a team, it is important to highlight the fact that all the team members have a common goal and create a company with a mission.
A real estate team bio serves yet another purpose - it will be the first subpage visited by new agents looking to join a team to start their real estate career. If you'd like your team to expand, try to make it sound compelling for young professionals as well.
1. Take a photo together
One of the best ways to show your team spirit is to have a group picture in your bio section instead of (or apart from) a big logo. Example: Burdine Realty Group
Example: Talford International
2. State your mission as a team
Operating as a real estate company, it is crucial to present your unique value proposition and state your mission as a team and what brings you together (a common goal or a specific approach). Apart from a lengthy text, you can also use a sentence or a slogan that describes your way of working with clients.
Example: Armstrong Realty
Armstrong Realty has a perfect bio section that is split into four legible paragraphs. The first paragraph is dedicated to their vision and how they conduct their business. The second paragraph is dedicated to value - what the client gets when they decide to work with the team members. The third section outlines the clients’ profile - Armstrong Realty will work with both first-time buyers, sellers with summer properties or investments. The last paragraph is dedicated to how the relationship continues to exist even after the deal is closed.
Example: Burdine Realty
Burdine Realty let their team spirit be known in the first sentences of their bio section. They convincingly tell their story as a team and what they pride themselves on as well as show how passionate they are about their work.
3. Have separate bios for every agent
Apart from the team bio, it is important to introduce every agent in a team individually as well. You can have a grid with agents’ pictures and their contact information in the bio section or have every agent’s short bio written just below the team bio, with their picture beside the text.
Example: Talford International
Below their team photo and bio, Talford International placed a grid with their agents’ pictures and contact information. You can click on every agent’s name and see their full “about me” subpage. Those who are present on social media have Facebook, Instagram and LinkedIn icons included - it will take just one click to go to their profiles and follow them.
Example: Burdine Realty
Another great way of displaying the agents is a grid with a hover effect that works like flashcards - when you hover your mouse over the agent’s picture, you get their detailed contact information as well as a CTA to get to know them better.
4. Include a contact form
Having visited the “about us” sections and read every agent’s bio, your site visitors might feel a little bit lost about whom they should contact (if they contact a specific agent, they will feel obliged to work with them). To encourage your visitors, you can place a contact form below the text - if you’ve managed to grasp their attention and convince them that your team is a perfect fit, don’t miss the opportunity to get that lead instantly!
Example: Newport Bay Realty
Real estate bio for social media
If you run social media - whether as a team or as an individual agent - that’s great. Facebook, Instagram and LinkedIn can do so much for your business, but you have to take their specific into consideration: Each and every medium is a little bit different when it comes to communication style and interface.
What Should I Put on My Facebook Bio for Real Estate?
A Facebook business page bio shouldn’t have more than 150 words, so you will have to keep it short and sweet. Try to write a concise story about what you do, where you operate and what makes you exceptional in the real estate business. The writing style on Facebook allows users and business profile owners to be a little less formal than they would normally be communicating via their website.
All the contact information will have dedicated sections so don’t worry about including it in your bio - Facebook made sure that clients can find you!
What Should I Put on My Instagram Bio for Real Estate?
An Instagram bio can only be 150 characters long, so you will want to be very precise. Instead of writing full sentences, try to use keywords that best describe your professional activity and area you operate in. Don’t be afraid to use emoticons and hashtags - emojis can replace some words (for example a pin emoji to replace the word “area”) and hashtags make your profile more visible.
If you’d like to tell your Instagram visitors more about yourself - you can write a separate post (up to 2,200 characters) and pin it to your profile so it will always be the first post displayed on your feed. Example: Tristan & Associates
What Should I Put on My Linkedin Bio for Real Estate?
There are two sections on LinkedIn that are dedicated for introduction. The first is a headline that appears just below your profile picture, and the other is a summary of your professional career.
The headline can have up to 220 characters which makes it similar to an Instagram bio when it comes to the length. Here as well you can use emojis to replace certain words or simply to make it more eye-catching. You won’t have to waste any characters on your contact information - LinkedIn provides dedicated sections for that.
The LinkedIn summary can be similar to the bio on your website - there is a 2000 character limit so you will be able to describe your business and the way you work with your clients in a quite detailed manner. Regarding style - it’s something between Facebook and your professional website when it comes to the level of formality. You can start with a strong and catchy sentence (a hook) and then describe your background, education and unique value proposition.
Video is an amazing tool for connecting directly to your prospective clients. According to Quicksprout, videos increase people’s understanding of brand products by 74%. In a business where brand and personality go hand in hand, real estate professionals can truly benefit from video bios. Your video bio shouldn’t be longer than one minute and similarly to a written bio, it should start with a catchy opening. According to various researches on video marketing, the first three seconds of the video are crucial to keep the user interested.
Just like we’ve said before regarding photographs - you can either hire a professional team to record and edit your video, or you can do it all by yourself - all you need is a phone and a tripod. A video bio will be great both for your website and your social media pages - just publish it as a post and pin it to your profile.
Real Estate Bio Template for a Team
We are well aware of the fact that it is difficult to find time to set up all your profiles and write a bio for each of them. Use our real estate bio templates below to start with and then edit it as much as you want. For separate real estate agent bios for each of the team members, use the template above.
Real Estate Team Bio Template
[TEAM NAME] has been operating in [YOUR LOCATION] since [YEAR]. We have helped more than [NUMBER OF CLIENTS] clients find their dream home or successfully sell their properties.
In our every day work, we focus on [LIST THE MOST IMPORTANT THINGS IN YOUR WORK]. Our clients can benefit from [YOUR UNIQUE SELLING PROPOSITION].
Whether you’re a first-time home buyer, trying to score that perfect distressed property, looking for a luxury property, or sell one one of your own, [YOUR NAME] can help with it all.
If you are not yet sure whether you want to buy or sell a property, feel free to use our [CMA/HOME VALUATION FORM] to get the picture of current market situation. If you would like to talk about your future plans, feel free to schedule a consultation with our agents.
Published on
May 15, 2020
(Last updated on
December 12, 2023
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