Requesting a property landing page in Placester

Are you struggling to capture leads from your real estate website? Let's face it, in today's fast-paced digital world, visitors have short attention spans and are quick to move on if they don't find what they're looking for. That's where the perfect property landing page comes in! With the right design and content, you can use that tiny window of opportunity to convert a visitor into a potential client.

How do you create the perfect real estate landing page? With the help of Placester, you can easily create stunning property landing pages that capture leads and provide valuable information to your visitors. 

‍What is a real estate property landing page?

A real estate landing page is a standalone web page that showcases and promotes a specific property for sale or rent. It provides detailed information, visuals, and a call-to-action to encourage potential buyers or renters to take the next step, such as contacting an agent or scheduling a showing (there is always a specific marketing goal) 

Users "land" on the property page after clicking on a link from an advertisement, search engine results page, social media post, or any other online marketing channel. The primary idea is to convert visitors into leads or customers by encouraging them to take a specific action, such as purchasing, filling out a form, subscribing to a newsletter, or downloading a resource.

Unlike any other real estate website designed to be all things to all people, a realtor landing page should offer one promise to one type of prospect or customer. This could be a property listing, home valuation for potential sellers, or a homebuying guide for first-time buyers.

Why real estate property landing pages are important?

The Internet serves as a tool for all generations of home buyers; 97% of all homebuyers use the Internet in their home search.

Moreover, 70% of broker/broker associates and 69% of sales agents have a website. 81% of NAR members have their listings on their website, 69% have information about buying and selling, and 66% have a link to their firm's website.

That highlights the importance of property landing pages. There are several reasons why such pages are essential:

1. Conversion focus: unlike a typical website page with multiple distractions and navigation options, a real estate landing page is specifically crafted to drive conversions. It eliminates distractions and focuses visitors' attention on a single call-to-action (CTA), increasing the likelihood of achieving the desired conversion.
2. Targeted messaging allows you to align the content, messaging, and design directly with the marketing campaign or promotion of property. This ensures a consistent and tailored experience for visitors, reinforcing the value proposition and increasing the chances of conversion.
3. Lead generation: landing pages are powerful tools for capturing leads and building a database of potential customers. By including a form or data capture element, visitors can provide their contact information in exchange for something of value, such as an ebook, whitepaper, or access to exclusive content. This enables you to nurture and guide these leads through the sales funnel.
4. Measurable performance with valuable insights into the effectiveness of your marketing campaigns. By tracking metrics such as conversion rate, click-through rate, bounce rate, and form submissions, you can evaluate your campaigns' success, identify improvement areas, and make data-driven decisions to optimize future marketing efforts.
5. A/B testing and optimization: you can and should conduct A/B testing, where different page versions are compared to determine which performs better in terms of conversions. Variations of headlines, images, CTAs, form fields, or layouts will help you optimize your landing page to improve conversion rates over time.

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How to request a property landing page in Placester?

Property landing pages in Placester are an excellent tool for agents and brokers who want to promote properties through ads or email marketing, providing expanded opportunities to distribute your property listings across various online channels. To request a property landing page in Placester, you can follow these steps:

1. Sign in to your Placester account: go to the Placester website (www.placester.com) and sign in using your credentials. 

If you don't have an account, you must create one first. There is a 30-day free trial, and you don’t need to provide your credit card details or sign a lengthy contract, so it is a win-win situation.

2. Once logged in, choose to Edit your website from a dashboard and click Create a new button. Then, select Page and choose the Property landing. You will see our default landing page layout. All modules here are designed to present essential information about the listed property without manually entering all information. The landing page will get info automatically from the MLS. 

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3. Select a listing from a drop-down list on the left side. All property details are imported, so you must decide what information you want to present and in what order.

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4. The best part about property landing pages is that you can promote multiple listings simultaneously. After completing the template, you can Duplicate it and choose another listing. All the details will be adjusted on the duplicated page. 

5. You don’t want your property landing page to be as dull as dishwater, so let's customize it slightly. After selecting the template, you'll have the opportunity to customize various landing page elements. This may include adding property details, descriptions, images, contact forms, and other relevant information.

Switch between General and Page content tabs to change the order of Modules (Text, Property details, Mortgage calculator, Property Icons, etc.) or add new ones. If you can’t find anything suitable on our property landing page modules list, you can pick one of the regular modules. Maybe there is a blog post related to this property or a video that you can add. Follow the on-screen instructions and prompts to personalize the landing page according to your requirements.

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6. Don’t forget about SEO and website positioning. Take care of the page URL (go General tab and manually enter the desired slug). To rank in Google search results, fill out all boxes; Meta title, Description, Keyword, image Alt. 

7. Once you have finished customizing the landing page, save your changes. You can preview the page before publishing it live. All information like the number of bedrooms, price, or square footage is taken from the MLS. You don't have to add or update anything. Still, you can customize these modules by changing their design or adding more information from the MLS (i.e., the year the property was built and info about nearby schools if you want to target families). There are endless options to customize the design. Because creating multiple landing pages with different properties is so easy, you can play with design options and find one that brings you the highest conversion. ‍

8. After reviewing and ensuring everything looks good, Publish the landing page to make it accessible to visitors.

9. Test and optimize: monitoring its performance and optimizations are essential when the landing page is live. Use analytics tools or features within Placester to track metrics like page views, conversion rates, and form submissions. This data can help you assess the landing page's effectiveness and make improvements as needed.

You don’t have to follow all these steps yourself. We can help create tailor-made property landing pages for you to share through marketing channels. Have you picked a new property and don’t have your laptop with you? Are you rushed for time and want to get your new listing out there as soon as possible? No need to worry - you can do all these things from the palm of your hand. Just take a photo of the property, ensure it is a good-quality image, and you are good to go. 

PRO TIP: Now, you can rely on your mobile and send the request to your Creative Assistant through the Placester App as a task. Just upload your property images, and our team will build a property landing page for you. It saves you time and means you can work on the go, using only your mobile phone from anywhere, anytime. 

If you encounter any difficulties or need specific guidance while requesting a property landing page in Placester, check out our resources (Knowledge Base) or contact Placester's support team for further assistance.

Request property landing page in Placester App

Placester App is available to download for iOS and Android users.
Use one of the buttons below to download it on your mobile device.

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What information should I include on a real estate property landing page?

A real estate property landing page should have the following:

• Key details about the property include its location, size, features, amenities, pricing, and any unique selling points. You can add additional information about the neighborhood or nearby amenities.
• A brief format. If you need more text, add it “below the fold.” You should think of the bulk of your landing page as an ad in a magazine. It doesn’t need a lot of copy.
• Great media - high-quality images or videos, 
• A contact form or call-to-action. Usually, that’s a button: “See our listings,” “Contact us for more information,” etc., so the users know what to do next.
• Personalization and excellent branding. Try to customize the page for the person looking at it. If they’ve visited your site, you likely already know what they’re interested in or their name and contact information.
• MLS integration, so the users see the site as a resource of information and want to look up more properties.
• A responsive design so it will look fantastic on mobile devices, tablets, PCs, laptops, etc. 
• The right targeting. You should have different targeting for each potential client. Visitors should get a different landing page depending on whether they want to buy or sell.

Why should I use a property landing page instead of a general real estate website? 

A property landing page offers a targeted and focused experience for potential buyers o renters. Unlike a general real estate website that may have multiple listings, a property landing page provides specific details, images, and features of a single property, allowing for a more personalized and compelling presentation.

How can I improve my property landing page to be more effective? 

To make your property landing page more effective, consider the following tips:

• Use high-resolution images or videos that showcase the property's best features.
• Craft compelling and concise property descriptions that highlight its unique selling points.
• Make the call-to-action prominent and guide visitors to take the desired action.
• Keep the lead capture form concise and only ask for necessary contact information.
• Incorporate testimonials or reviews from satisfied clients to build trust and credibility.

Should I create multiple landing pages for different properties? 

Yes, it is recommended to create separate landing pages for different properties. Each property has unique characteristics and appeals to different audiences. By creating individual landing pages, you can tailor the content and messaging to match the specific property, increasing its effectiveness in attracting potential buyers or renters. As we mentioned, Placester makes creating multiple listings super easy: once you've finished creating the template, you can easily duplicate it and select another listing. The duplicated page will automatically adjust all the details accordingly.

How can I optimize traffic to my property landing page for conversions? 

There are several ways to drive traffic to your property landing page:

• Promote the landing page through your real estate website, blog, or social media channels.
• Use paid online advertising to target potential buyers or renters, such as Google Ads or social media ads.
• Optimize the landing page for search engines by using relevant keywords in the page content and meta tags.
• Craft a clear and compelling call to action that guides visitors toward the desired action.
• Keep the form simple and request only necessary information to encourage form submissions.
• Use persuasive and benefit-driven language in your property descriptions.
• Ensure fast page loading times to prevent visitors from abandoning the page.
• Test different landing page elements, such as headlines, visuals, or CTAs, to optimize for higher conversion rates.
• Collaborate with local businesses or influencers who can share or feature your property landing page to their audience.

How can I track the performance of my property landing page? 

To track the performance of your property landing page, you can use web analytics tools like Google Analytics. Set up goal tracking to measure conversions, track page views, monitor user behavior, and assess the effectiveness of your marketing campaigns. This data will help you make data-driven optimizations to improve the performance of your landing page.

How much do property landing pages cost?

In Placester, you don’t pay extra for property landing pages. This option is a part of your subscription package. In the DIY (Do It Yourself) plan, you create your property landing pages, in DIFM (Do It For Me) plan, you can delegate this task to Creative Assistant, and we will have a tailor-made property landing page for you to share through marketing channels. You can request multiple changes without any additional payments. 

Do I need a professional web designer to set up a landing page?

The short answer is no. You can choose a Do It Yourself Plan (DIY) and design your property landing page. Choose the setup option that suits you best on the DIY plan, or migrate/choose (Do It For Me) DIFM plans. In the DIFM option, we will build you a stunning property landing page in a fraction of the time and without the insane design fees agencies charge. You could also bring your designer and grant them admin access so you can collaborate with them in real-time.

Different types of property landing pages

Different property landing pages can be used in the real estate industry depending on the specific goals and needs. 

Here are some common types:

1. The single property listing page showcases and provides detailed information about a single property for sale or rent. It includes property images, descriptions, features, amenities, pricing, and a call-to-action to inquire about or schedule a showing.
2. New development page dedicated to promoting new real estate developments or construction projects. They highlight the features, benefits, floor plans, amenities, and potential investment opportunities of the development. They often include contact forms or options to register for updates. 
3. The neighborhood or community page focuses on providing information about a specific area. They highlight local amenities, schools, transportation options, nearby attractions, and the overall lifestyle of the area. They can be useful for attracting potential buyers or renters interested in a particular location. 
4. The open house page is designed to promote and provide details about an upcoming open house event. It includes the date, time, location, and property features and encourages visitors to RSVP or contact the agent for more information. 
5. The rental property page is tailored for properties and includes information about available units, rental rates, lease terms, amenities, and the application process. It aims to attract potential tenants and encourage them to submit an application or schedule a viewing.
6. The home valuation page offers potential sellers an idea of what their home is worth in exchange for their name and email addresses. Contact information is used to nurture and convert that prospective seller. 
7. A real estate agent or team page: While not specific to a single property, these landing pages highlight the expertise and services of a real estate agent or team. They provide information about the agent's background, certifications, testimonials, and areas of specialization, encouraging visitors to reach out for assistance with their real estate needs. If your reviews are mainly positive, your visitor will trust your business following the bandwagon effect.
8. Coming soon or pre-Launch page: These landing pages generate excitement and capture leads for unavailable properties. They tease upcoming listings or new developments, collect visitor information, and notify interested parties when the property becomes available.

Examples of the best real estate property landing pages

You can request a stunning property landing page in placester. Check out these examples:

Create a stunning property landing page that converts.

Now it’s your turn to put real estate landing pages to work for you. When you prefer a more hands-off approach, choose DIFM (Do It For Me) plan and delegate the task to our Designer Team, without any additional charges. Be inspired by the above examples and use the Placester template to develop your design and attract more customers to your real estate portfolio properties.

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